LIST OF 100 MOST INFLUENTIAL AFRICAN WOMEN IN 2020

 

BY MAGDALENE TEIKO LARNYOH

Avance Media has named its 100 Most Influential African Women for 2020.

The list is made up of the most powerful African women from 34 countries who work in various industries including diplomacy, politics, activism, entrepreneurship, business leadership, and entertainment.

On countries with the highest number of women, there were 20 women from Nigeria, 11 from South Africa, and nine from Ghana.

The list is made up of 75 new entrants. The youngest African female on the list is 24-year-old Namibia’s Deputy Minister of Information, Communication, and Technology, Emma Theofelus.

Other people on the list are Halima Dangote, Ugandan Activist Stella Nyanzi, Olympic Committee Member, Lydia Nsekera, and the only 2 female finance ministers in Africa, Vera Daves De Sousa (Angola) & Zainab Shamsuna Ahmed (Nigeria).

The Managing Director of Avance Media, Prince Akpah, said the list is focused on women who are leaders in various sectors on the continent. These women can also inspire the younger generation.

100 Most Influential African Women

The criteria for selection included: excellence in leadership and performance, personal accomplishments, commitment to sharing knowledge, breaking the status quo, and being an accomplished African Woman.

Below is the list of Avance Media’s 2020 100 Most Influential African Women arranged in alphabetical order

1. Agnes Binagwaho (Prof) || Vice-Chancellor, University of Global Health Equity

2. Agnes Kalibata || CEO, Alliance for a Green Revolution in Africa

3. Amanda Mukwashi || CEO, Christian Aid

4. Amani Abou-Zeid (H.E Dr.) || Commissioner for Infrastructure & Energy, African Union

5. Amel Karboul (Dr.) || CEO, Education Outcomes Fund

6. Amina C. Mohamed (Dr.) || Cabinet Secretary, Sports, Culture & Heritage (Kenya)

7. Amina J. Mohammed (H.E) || Deputy Secretary-General, United Nations

8. Angela Kyerematen-Jimoh || Regional Head, IBM Africa

9. Angélique Kidjo || Musician

10. Anita Erskine || Founder, Anita Erskine Media

11. Anna Nimiriano || Editor-in-Chief, Juba Monitor

12. Anne-Marie Dias Borges || Presenter, BBC

13. Antoinette Sayeh || Deputy MD, IMF

14. Arikana Chihombori Quao || Activist

15. Aurélie A. Soulé Zoumarou || Minister, Digital Economy and Communications (Benin)

16. Ayisha Osori || CEO, Open Society Initiative for West Africa (OSIWA)

17. Bajabulile Swazi Tshabalala || Vice President & CFO, AFDB

18. Bella Disu || Vice Chairman, Globacom

19. Bethlehem Tilahun Alemu || CEO, soleRebels

20. Bisi Adeleye-Fayemi || First Lady, Ekiti State

21. Chileshe Kapwepwe (H.E.) || Secretary-General, (COMESA)

22. Dorothy Tembo || Ag. Executive Director, International Trade Centre

23. Edith Yah Brou || Blogger

24. Eghosa Oriaikhi Mabhena || CEO, Puma Energy Africa

25. Ellen Johnson Sirleaf || Founder, EJS Center

26. Elsie S. Kanza || Head of Africa, World Economic Forum

27. Emma Lohoues || Actress

28. Emma Theofelus || Deputy Minister, Namibia

29. Esther Cobbah || CEO, Stratcomm Ghana

30. Fadumo Dayib || Politician

31. Faith Osier (Prof) || President, International Union of Immunological Societies

32. Fatou Bom Bensouda || Chief Prosecutor, International Criminal Court

33. Fatoumata Bâ || Founder, Janngo

34. Françoise Remarck || Chairman, Canal+ Cote D’Ivoire

35. Graça Machel || Founder, Graca Machel Trust

36. Grace Naledi Mandisa Pandor || Minister, International Relations and Cooperation

37. Hajer Sharief || Co-Founder, Together We Build it

38. Hala Zayed (Dr.) || Minister, Health and Population (Egypt)

39. Halima Dangote || Executive Director, Dangote Group

40. Ifeyinwa Ugochukwu || CEO, Tony Elumelu Foundation

41. Ilwad Elman || Director, Elman Peace and Human Rights Center

42. Irene Charnley || Founder, Smile Communications

43. Jane Naana Opoku-Agyemang (Prof) || Chancellor, Women's University in Africa

44. Jewel Howard Taylor (H.E) || Vice President, Liberia

45. Juliet Ehimuan || Director, Google West Africa

46. Kamissa Camara || Secretary-General, Mali Presidency

47. Lalla Moulaye Ezzedine || Chairman, Bank of Africa Côte d'Ivoire

48. Laureen Kouassi-Olsson || Regional Head, Amethis

49. Leila Bouamatou || Managing Director, BANK OF MAURITANIA GENERAL

50. Linda Ikeji || CEO, Linda Ikeji Media

51. Louise Mushikiwabo || Secretary General, Organisation internationale de la Francophonie

52. Lucy Quist || Chief Diversity & Inclusion Officer, Morgan Stanley

53. Lydia Nsekera || Member, International Olympic Committee

54. Magda Wierzycka || CEO, Sygnia

55. Maggie Kigozi || Chairperson, Africa Scout Foundation

56. Mamokgethi Phakeng (Prof) || Vice-Chancellor, University of Cape Town

57. Mansa Nettey || CEO, StanChart Ghana

58. Martine Coffi-Studer || Chairperson, Bolloré Transport & Logistics

59. Massogbè Touré || CEO, SITA S.A

60. Matshidiso Rebecca Moeti (Dr) || Regional Director for Africa, WHO

61. Melene Rossouw || Founder, Women Lead Movement

62. Mimi Kalinda || CEO, Africa Communications Media Group

63. Monica Geingos (H.E) || First Lady, Republic of Namibia

64. Nana Asantewa Afadzinu || Executive Director, WASCI

65. Nathalie Akon Gabala || Regional Head, Mastercard Foundation

66. Ndidi Okonkwo Nwuneli || Founder, LEAP Africa

67. Ngozi Okonjo Iweala || Board Chair, Gavi Alliance

68. Nompumelelo Thembekile Madisa || CEO, Bidvest Group

69. Olajumoke Adenowo || Founder, AD Consulting

70. Oumou Sangaré || Musician

71. Owen Omogiafo || CEO, Transcorp Group

72. Patricia Obo-Nai || CEO, Vodafone Ghana

73. Phumzile Mlambo-Ngcuka (Dr) || Executive Director, UN Women

74. Racheal Njoroge || Managing Director, Cummins

75. Rachel Sibande (Dr) || Founder, mHub

76. Rasha Kelej (Dr) || CEO, Merck Foundation

77. Rawya Mansour || Founder, RAMSCO

78. Raychelle Omamo || Minister, Foreign Affairs (Kenya)

79. Rita Bissoonauth || Head, AU International Centre for Girls and Women’s Education

80. Sahle-Work Zewde (H.E) || President, Ethiopia

81. Shirley Ayorkor Botchwey || Minister, Foreign Affairs and Regional Integration (Ghana)

82. Sinach || Musician

83. Sisi Ntombela || Premier, Free State (South Africa)

84. Snowy Khoza (Dr) || CEO, Bigen Africa

85. Soham El Wardini || Mayor, Dakar

86. Sola David-Borha || Group CEO, Standard Bank Africa

87. Stella Nyanzi (Dr.) || Convenor, Women's Protest Uganda

88. Sylvia Mulinge || Chief Customer Officer, Safaricom

89. Temie Giwa-Tubosun || Founder, LifeBank

90. Toyin Sanni || CEO, Emerging Africa Capital

91. Toyin Saraki || Founder, Wellbeing Foundation Africa

92. Uche Pedro || Founder, BELLANAIJA

93. Vera Daves De Sousa || Minister, Finance (Angola)

94. Vera Songwe (Dr) || Executive Secretary, United Nations Economic Commission for Africa

95. Wala'a Essam Al-Boushi || Minister, Youth and Sport (Sudan)

96. Wanjira Mathai || Vice President & Regional Director for Africa, World Resources Institute

97. Winnie Byanyima || Executive Director, UNAIDS

98. Yemi Alade || Musician

99. Yvonne Aki-Sawyerr || Mayor, Freetown

100. Zainab Shamsuna Ahmed || Minister, Finance (Nigeria)

 

Source: africa.businessinsider.com

UNDERSTANDING KEY VARIABLES OF MARKETING

 By Vwede OVERAH

Our contemporary society appears to have compelled many people to begin thinking outside the box, as a lot are thinking of one form of business or the other. While some wants additional sources of income, others plan starting or have just started their own businesses.

Sometimes, it could be difficult to achieve success in marketing without talking 

about the Key Variables of Marketing. This is because entrepreneurs and companies will not be in business if they don’t have something for people to buy; if they do not find people to buy; if they don’t encourage people to buy and if they do not provide value for their products and services.

All these objectives (also called the Marketing Mix) form the nucleus of strategic marketing.  The marketing Mix is a combination of factors that can be controlled by an entrepreneur or a company to influence consumers to purchase its products or services.

The key variables that make up the marketing Mix are commonly referred to as the Four P’s of Marketing:

Product:

The product refers to the service or tangible good that satisfies the target customer’s wants. First and foremost, it is important that a real target market is identified, quantified and justified.

Place:

The place refers to location, when and where products will be made available for targeted customers to buy it.

Price:

Price consists of the policies regarding competitive upgrades, discounts, list price, reseller pricing, distributor and street price (the actual selling price).

Promotions:

Promotion includes Online Marketing, Alliances, Advertising, PR, Event Marketing, Direct Marketing, Personal Selling and Channel Marketing.

A combination of some or all these variables, if properly managed and well executed, could blend to create a mix that satisfies the needs of the target market, thereby augmenting profitability and productivity.