By Omer Molad
The same, but different
Is a graphic
designer at a major accounting firm the same job as a graphic designer at an
early-stage startup? There is an obvious overlap is functional skills, but
that’s where the similarity ends.
A designer
at startup will have limited resources and even less time. They’ll be required
to “ship fast” because the clock is ticking and everything is an experiment.
Management will have a relatively high tolerance for mistakes, and decisions
will be made on the spot.
Conversely,
a large accounting firm will be far less tolerant of risk, decisions are made
by committee, perfection will be prioritized over speed and autonomy will
likely be low.
How similar
do these roles sound now?
While the
fundamental craft is essentially the same, the context is entirely different.
Success is measured differently, and the respective operating environments have
very little in common.
Context is everything
It follows
that the best person to do the job at the accounting firm is probably not the
best person to do the job at the startup. In come cases the same person might
be able to excel at both roles, but they’ll need to apply themselves and behave
quite differently.
This means
that competence is dependent on context, something James Clear emphasizes in
his book Atomic Habits.
There is no
such thing is a “good graphic designer”. Rather, there is a good graphic
designer in your particular context. That context might be unique to your
company, or it might be broadly applicable to companies in your industry or of
a similar size, for example.
This is a
departure from the way many companies, and indeed many talent acquisition
professionals, think about competency frameworks. It’s easy to associate
competence with job titles in a generic sense. However, given people’s
performance will depend on the context in which they operate, all notions of
competence should take context into account.
How to Build Context into your Recruitment
Process
When filling
a role, it’s important to think of what it takes to be successful in that role at
your company. It’s helpful to divide the requirements into two components. The
first is the skills that are specific to the role itself and would likely be
required in any context. In other words, what does the person in the role need
to achieve? The second component is the skills that are unique to your context.
In other words, how do you expect the person to approach their role? This can
include cultural aspects, attitude, behavior and so on.
The next
step is to come up with a way to test candidates for those skills. Following this logic, a
generic “graphic designer test” doesn’t make much sense because it only
addresses the first component. In order to identify someone who will
excel in a role in your context, the test must take into account both
components. It must be context-dependent because competence is dependent on
context.
Thinking
about candidate selection in this way will help you identify people who are
more likely to be successful in your environment. This makes sense because it’s
also unlikely that the people who want to work at a startup will also want to
work at major accounting firms, and visa versa.
Source: vervoe.com/blog/competence-is-context-dependent/
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