Employees are your most valuable
asset, and if you want your business to thrive, you need to find and hire top talent.
However, despite the different channels that you can use to identify and get in
touch with the right people for the job, it can’t be denied that there are
various challenges that you’ll have to overcome during the process.
Given that millennials are currently the largest
generation in the labor force, it’s clear that you need to adjust
your recruitment process to appeal to them. Here are a few strategies that you
can incorporate into your current hiring
process.
Create a Sense of Purpose
Although this generation has been
frequently maligned for their alleged laziness and entitlement, making a social
impact and having a sense of purpose is very important to them. That’s why
they’re attracted to companies and brands which promote some kind of social
awareness.
A job which puts food on the table is
ok, but millennials want more than that – they would like to contribute to your
company’s growth with their skills and expertise and it’s essential to show
them how to do that.
A big, fat paycheck and cool perks
won’t be the only reason why a talented and hard-working millennial would find
your job offer appealing, so make sure to mention your company’s mission and
values in your job
description, as millennials want to find meaning in their work.
Personalize the Experience
Personalization is all the rage in
every industry, and millennials, who expect their purchasing experience to be
highly tailored and personalized, want the same from the recruitment process.
You can see whether they’re the right
fit for your company and win them over by conducting the interview at the
office where they would work. This will allow them to get a test taste of what
it is like to work for you and get a glimpse of the work environment that they
will potentially be a part of.
Ask them a lot of questions, and let
them do the talking. Active listening is essential for learning as much about
them as possible. Plus, being heard is something that they highly value, and it
would send a positive vibe if you give them the time of day and hear what they
have to say.
Include Your Team
It’s a good idea to include your team
in the recruitment process and have them interview your candidates. First of
all, they are the ones who will be closely working with the new member of the
team. Don’t forget that it’s them who’ll mentor the new hire, show them the
ropes, and train them until they’ve gotten the hang of everything, so it’s
important that they participate in the selection process.
Besides that, this approach will show
your current employees that you value their opinion, and that’s something that
will definitely present your leadership in a positive light.
Needless to say, your millennial
candidates will notice and appreciate the way you treat your employees and that
will undoubtedly appeal to them.
Offer them an Opportunity to Build Their
Personal Brand
Millennials are keen on personal
growth, and they want a job that will help them develop their professional
skills and expertise.
According to a Gallup report, 59% of them
mention opportunities to learn and grow as extremely important factors when it
comes to applying for a new job. This is why you need to let them know that
they won’t be stuck in a dead-end job if they decide to work for you. It’s
essential that they understand that they’ll have an opportunity to learn new
things and build their personal brand.
Get Creative With Benefits
Essential perks are a must, which
means that minimum healthcare, dental, and retirement plans should be a regular
part of your employee benefits package.
As you know, tech giants like Google
and Apple have earned their reputation as the most desirable companies to work
for with their generous employee perks such as gyms, free snacks, and spa
centers on campus.
Not many companies can afford such
luxuries, but luckily, there are other ways to attract millennial employees.
For example, the stat saying that 78% of
millennials are more likely to spend their money on a desirable
experience instead of a desirable thing speaks volumes about their mindset.
In other words, you don’t have to
offer expensive material things if you want to appeal to them – telecommuting
and flexible hours could be just what will make them happy. This flexibility
which allows them to plan their schedule and spend more quality time with their
loved ones could mean more to them than other perks.
It’s also a win-win for both parties
because studies show that working from
home positively affects productivity, which means your company will
benefit from this perk too.
Millennial employees might be
demanding in terms of what they expect from their job, but that’s actually good
for your company because they’re ready to commit and work towards your shared
goals. That’s what your recruitment process should reflect in order to attract
and keep them.
It would be best to create an
in-house recruitment process that works for you and invest in an
in-house piece of software for that process. That way you’ll have
your applicants’ resumes and other important information in one place so that
you can study them and effectively personalize the recruitment experience.
Source:
vervoe.com
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